Choosing formats doesn’t have to be confusing. Use this quick decision guide for common scenarios.

Photos

  • Web: WebP (often smaller), or JPG if needed.
  • Archive/print: Keep a high-quality master (PNG or TIFF) then export for delivery.

Logos & UI

  • SVG: Best for vector logos and icons (infinite scaling).
  • PNG / lossless WebP: For raster UI assets needing crisp edges or transparency.

Favicons

  • ICO 256×256: Broad support in browsers; generate from a square PNG.

Workflow tips

  • Keep a lossless source; generate delivery variants as needed.
  • Resize to the maximum display width to avoid wasted bytes.
  • Test on real devices and measure page weight.

With a privacy-first converter, you can produce the exact format you need quickly—no logins, no uploads, just results.

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